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The Role Of Internet In Mystery Shopping
By Joseph Then
Mystery shopping companies use Internet as a medium for communicating and doing research. It enables them to access the results in a very short span of time. It provides instant and good data to assess and manage customer services.

Customer services provided by any company decide its level of success and popularity in the market. Customer service should always be given importance and preference by businesses. The assessment of the level of customer service and performance of the employees, through mystery shopping, by making use of Internet is called real time mystery shopping. Companies try to stay ahead of their competitors by improving in problem areas that are revealed in the audits and scrutiny. They make necessary variations to uplift their sales. Internet enables them to do all these as fast as possible.

There are several companies that provide real-time mystery shopping to their clients. They provide integrated Internet based programs for market research. Besides, Internet provides quick and good-quality programs at reasonable rates in making schedules and recruitments for mystery shopping. Internet plays a vital role in collecting data, managing mystery shoppers from around the world and reporting. The use of advanced software by service agencies to set up global panels for discussion and other purposes are practically possible only because of Internet.

It's only because of the Internet that the global panel of nearly one million mystery shoppers based in almost 200 countries of the world, are able to conduct research in almost 35 different languages of the world. Some companies have employed integrated global network to meet the needs of mystery shoppers. It is cheaper, quicker and much more effective than the other sources. There are other web-based software programs that contain specific modules that fulfill the needs of mystery shoppers

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